The washing machine designed for your bathroom

Washing machines look like 'bathroom furniture'

19 April 2010

Electrolux's washing machine concept is a compact wall-mounted or freestanding washing machine designed to blend in with your bathroom cupboards.

The design concept - dubbed 'Shine' - consists of a freestanding washing machine that sits under the bathroom sink (pictured, right) and a wall-mounted washing machine able to 'seamlessly integrate' with your bathroom cupboards.
Research conducted by the company suggests that 39% of Europeans have their washing machine in the bathroom rather than in the kitchen or a utility room. This design idea aims to look 'more like bathroom furniture than just a washing machine'.

Bathroom washing machines

Extra features, such as ambient lighting on the washing machine doors, have been included to complement the bathroom environment, particularly the idea of the modern bathroom doubling up as 'relaxation room'.
Which? washing machine expert Vivienne Fitzroy said: 'This is just a design concept at the moment, so you won't see these washing machines on sale any time soon - but it's interesting to see manufacturers adapting their designs based on where people are actually storing and using their appliances. However, because of its compact size, we wouldn't expect this machine to be able to tackle large washing loads in one go.'
Electrolux confirmed our suspicions. The company told Which? the wall-mounted version of the washing machine would hold 1.5kg of washing - equivalent to seven shirts - while the freestanding model would hold 3kg of washing, or around 15 shirts.